"sea_campaign1_ad2". question: how do I look into the possible issue with the allocation being the cause? Thanks again for any help, Scott3) visit segment (before sequence) where „evarX-Instance does not equals 1“ then „evarX-Instance equals 1) it shows you all hits where evar is set (1) and either it is the first hit (2) or within a sequence of hits until the instance occurs (3) maybe this can be done a way easier, possibly by just 1 segment by combining the containers. Metric type. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageAdobe Analytics. This linear and last allocation explanation on how evars work is great ! Im' gonna save it somewhere ! Keep the good teaching ! Cheers ! - 279753The Analytics for Advertising integration uses two variables (eVars or rVars [reserved eVars]) to capture the EF ID and AMO ID. Values passed into eVar variables follow the user for a. So, if you see the value in the Analytics call, you will see the instance increase by 1 for that value; An occurrence is counted every time the eVar is populated and for each following hit where the value persists. So, if the purchase event didn't occur in a visit, it will be persisting to the next visit OR to all the visits until the purchase event occurs. Solution design document: Also known as a solution design reference, or SDR. So, if evar1 captures the following in the order -> A -> B -> C -> purchase event. Using a Data Layer to set Page Name and Other Variables via Launch. eVar Allocation. As said, Marketing Channels have their own expiry and allocation settings. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. See Types of A/B Testing activities below for more information. I think the article that you referenced fail to explain the importance of expiration and allocation in Adobe Analytics data processing. From first and last touch to participation to time decay and more — including algorithmic attribution powered by advanced machine learning — our attribution models paint a clear picture of where meaningful marketing touches are. thanks again for any insights. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user. Community. - 279753 When I comes to a Prop and a hit level eVar, what reason is there to use an eVar instead of a prop (other than having linear/participation - 279753 Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. Thank you. . Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. Set up an Analytics audience around the eVar in question. Custom events in the pages report use linear allocation, meaning custom events are divided evenly between all pages seen in the visit. . Mark as New. , only two duplicate endpoints of the original stream of data). there are some implications to consider with them only being able to be. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. products=”;Fan-11980;;;;evar1=Lighting”. Use the “Core” Extension to create a. Its primary purpose is to segment conversion success metrics in custom marketing reports. Read real-world use cases of Experience Cloud products written by your peersAdobe Analytics. want to see all keywords tracked, but I would also want to get a correct revenue allocation (instead of. Sign In. . Unlike linear allocation for an eVar, participation for a prop means all the values for that prop get full credit for an event that happened. use "days before first purchase" report which shows the number of days that pass between the first time customers visit your site and when they. These variables are configured with a single lookback window (the time within which click-throughs and view-throughs are attributed) and an attribution model. For more information, please visit the documentation. Thanks again. It is correct SDK 4. No, eVar allocation is set to Most Recent. Read real-world use cases of Experience Cloud products written by your peers eVar Allocation All eVar values sent to Adobe are stored, regardless of allocation. Hi There, Thanks for reaching out to Adobe Community. Sign In. I would sa. Configuring Cookie Settings in the Launch Analytics Extension. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. License Metric. Instead, eVar values are determined by the combination of the eVar's allocation and expiration settings. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. What allocation does is assign "credit" to the values for conversions (events). Select the desired Report Suite. Hi , if you are using launch , you might be feeding the Var value from some data element. But in the evar report, for the keyword against visitors, then 99% are unspecified. However, you're setting your Marketing Channel based on that "Never" expiry, first-touch allocation eVar123. Courses Tutorials Events Instructor-led training View all learning optionsAdobe Analytics provides one field name, whereas Google Analytics provides three field names. Traffic data includes visits, visitors, page views. Level 1 23-10-2020 01:12 PDT. " Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to the allocation se. Hi just curious how adobe processes this sort of report when using an evar capturing page name vs a prop capturing page name while using the visits metric. The benefits are endless, especially when combining multiple sites in one (global) report suite. We're discussing ways to remove the prop/eVar mapping requirement, but there are a few technical steps we need to take to get there. Please let me know if there is a way to get the. Hello , I checked your shared link and I noticed that it is Livestream. Alla Go to the Rules tab, then click the desired rule (or create a rule). success events) — for example, which campaigns drive. Click Edit Settings — > Conversion — > List Variables. Adobe's standard relies on a single campaign query parameter. We have enabled below configurations for list variables in our Report suite Configuration: List Variable = Product Type Delimiter = ; Allocation = Full Values in logs: eVar Values populated in logs = Product1;Product2;Product3 Reports:(Problem statement) when pulling the reports for this dimen. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. In the above examples this would be: Value 1 = Module Name. Unfortunately click events don’t have access to some of page attributes . Merchandising eVar allocation. Alexis, This is very helpful. Learn More. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. (they are sticky and you can control how you track them, duration or if they change state). Allocation simply allocates an eVar value to the conversion metric. entry-->page x-->page y-->exit) Page Name (evar) Visits. The closest you can get to that is targeting past behavior based on the eVar allocation setting. ). We have been using evar #5 to collect data from a page. But. What i am trying to understand is that, if my eVar allocation is configured to last (most recent value) and if i make a calculated metric of. 18-10-2016. In Launch, I don't see "set variables" section has listVar. thanks - 204650. Created for: Beginner. Any event is hit based, it does not persist after the hit. Now in tag management/page source code, it is coded as evar1= "xyz" on Home page and that's it! (keeping it simple). Values passed into eVar variables follow the user for a predetermined period of time. - 279753When I comes to a Prop and a hit level eVar, what reason is there to use an eVar instead of a prop (other than having linear/participation - 279753Yes, I would suggest using Tracking Code instead of your eVar123. From the moment you change the expiration, the calculation changes at the Server Side, and thus. You can set an eVar to a value or a data element. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). Quantity (optional). If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. Products and Services. Hi Scott, Since the evars persist. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. g. I'm assuming for the evar page dimension, it is not using most recent allocation while looking at visits right? Just wanted to confirm that whe. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Community home Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageHi Andrew, Your issue can safely be 100% credited to differences in allocation. . 10:00AM, Search on Google > Landing on Page A > Page B > Exit 10:01AM, Search on Bing > Landing on Page A > Page B > Ex. To send it to Adobe, you need to fire either s. that means, if looking at the pages, each page (evar and prop) had a visit. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Allocation Setting and Expiration Setting for Merchandizing Evars set to different values throughout the day. Could you please help me understand this? I thought as it's blank, then it will be "Typed/Bookmarked", but not "Bing". Learn. See Create a solution design document in the Implement user guide. Now, if the user navigate to the Product page in the reporting you will only see event1 instance against Homepage if you set the eVar allocation to Hit. SOLVED Event allocation using eVars. Products and Services. Does the transaction need to happen during the same visit in order to attribute search term(s) to the specific product purchase ?" I believe this depends on th. In that case, eVar123 will never change once it has been set for a visitor. Defining expiration and allocation dimensions in Adobe Analytics Adobe provides administrators with several options for customizing the definition of these. Syntax: 'Conversion Variable Syntax'. 0 API that I can get a list of Evars, Props and Events for a given report suite. , but Event1 should never attribute to URL Y. By default, most Omniture SiteCatalyst clients are tracking their external Marketing Campaigns using Campaign Tracking. As you described: Pages Prop1 Evar1 Evar2 Order - 279753Thanks for sharing that! So actually, you want to set your Marketing Channel based on the query parameter. referrer value so it will be none on that hit, but as eVar persist value so in this case, it will be Page A (10. Since this is a page URL that you are capturing. On-demand Services. Here is what you woudl do: 1. What i am trying to understand is that, if my eVar allocation is configured to last (most recent value) and if i make a calculated metric of. you can have more page views associated to an evar value than its counterpart prop value. , only two duplicate endpoints of the original stream of data). - 321933Hi Guys, I am in process of defining allocation and participation for a new report suite and i have not used attribution model in calculated segments so far. All you have listed could in deed be ok a. 8. Its primary purpose is to segment conversion success metrics in custom marketing reports. Primary Server Call and Secondary Server Call. hi alv123456 sorry, I can't agree about neglecting props. The difference is that a list prop sends in values and each value is within a prop variable scope, vs. The initial idea was to track all search terms and attribute revenue to the search terms which resulted in prodView or scAdd. I believe now that it has to do with some user browsers time settings which are incorrect. x of Android and IOS both rely on contextData to send data to Adobe Analytics, there is no evar or props variables in the. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. The evar value will persist until the purchase event occurs. Learn. The evar value will persist until the purchase event occurs. Here is more reference : List Variables There is also nice article on this by for your review with business case and exam. In your Google Analytics property settings, enable a new, session-level custom dimension. Now, as it mentions here, it says, list variables allow you to capture multiple values in a single report, basically in a single eVar, which is kind of what this is a list eVar on a single hit and then allocate conversion and other success metrics to each of the values. The closest you can get to that is targeting past behavior based on the eVar allocation setting. Adobe Analytics. {. for teaser tracking: e. the. Part 2 of 6 - Comparing Google and Adobe Analytics data processing capabilities. . 'Most R. If you use 'Most Recent' allocation, with 'visit' persistence you'd be able to achieve this, so long as you always set the eVar at the same time as the custom event. Lets say if allocation is last and expiration is day then when the server call is send with eVarN = value1, then the column eVarN will. Expiration refers to the amount of time a value persists. Imagine a evar with settings as : Expire After: Visit, Allocation: Most recent. s. Thanks for submitting this, Lee. An instance is counted each and every time the eVar is populated. Like. E-mail, Paid Search, etc…). . Sign In. Hi Guys, I am in process of defining allocation and participation for a new report suite and i have not used attribution model in calculated segments so far. prop- They are custom traffic variables, and you get 75 to play with. Tracking Code is a Conversion Variable (Like an eVar) available in Adobe Analytics by default. referrer of page A is set to "", which is blank. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. On those instances, we use a single eVar to capture multiple values with a delimiter and segregate them by classification. Changing the eVar allocation to the Hit level will give you the expected results. . Hi H_L, Yes, "" means no value in adobe and ignored in Adobe reports that means you will see default value as "none". Make sure eVar is not a merchandising eVar and has last toucj allocation. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. A custom dimension that you can use in reporting. but be aware that this is based on a visit (not visitor), means you need. Hi Eric, Just out of curiosity even if eVar32 has Original allocation & given that it expires on visit (per above conversation), is it feasible that the report run for 30 January day had 26 January as time parting value for eVar32 variable? It would be worth for me to understand this. . ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. e. Hi Jakub, Thanks for reaching to the community! Assuming everything is right on the implementation side, I think it has something to do with your evar settings. Primary Server Call and Secondary Server Call. That way, the workaround won't have to. If they do view the experience, the eVar is set again and can be properly attributed. Now, I have noticed that in my current set up only keywords which resulted in prodView or scAdd are recorded (and the ones which did not. ). Let’s start by looking at used today: Last Touch and First Touch. Sometimes, variables encounter more than one value before hitting a success event. It makes no sense to me. Conversion Variables (eVar)Allocation refers to the circumstance when there's a persisted value and a new value is seen. In that case, eVar123 will never change once it has been set for a visitor. Learn. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. Sure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. Adobe Analytics. Sign In. . The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Also, I am curios why Adobe Consulting are recommending updates to the AppMeasurement Library custom code. Visit number would give me what is the number of times the customer is visiting the site. Then, C will get credit for the purchase event. Adobe Analytics - Foundation. eVars can report values that weren't necessarily set with hits. I still have a very basic question. 1. the big difference are the custom actions on the page (download/exit/custom links): here you don't see. 4 with the format below. Thank you pankajb58197403 , Your details match my understanding and it is really good to get validation. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. These metrics are the same metrics used in standard Analytics reporting. So, if you see the value in the Analytics call, you will see the instance increase by 1 for that value; An occurrence is counted every time the eVar is populated and for each following. When viewing a custom conversion / eVar report, it would be great to be able to view what the allocation and expiration is for that variable. On-demand Services. That way, if they don't see the experience on the second visit, the eVar won't get credit. Best wishes, Andrey Osadchuk | Launch Inspector, Analytics Co. Hi, The text "When the binding event selected during configuration occurs, the persisted value of the eVar is associated with the product" from the help microsite article is accurate. However, what remains a mystery to me is that how prop can have a different value if it is copied form eVar. Since prop did not per. Hope this helps. . Yes, using listVar is an option, but can be used incase there is an one eVar where you want to capture more than 255 char byte, but when it is more than that, it is tricky. An. A prop which is. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageJust wanted to confirm that when using an evar with visits that it will just show what different evar values appeared with in visits and not the last value captured for that specific evar for each visit. Sign In. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Quick links. You want to track the page when an event click was triggered. I am still a little confused, I understand that the evar persists therefore will pass the data to the next page. . About the numbers differing for the prop and evar, I really think this is cause of allocation. Since Adobe Analytics has up to 250 custom eVars, 75 custom props, and up to 1000 custom events, it’s practically essential to have a variable map. Hi and thk for reply, The evar was trigger in data layer every page load, I register hit also in the click event so i think i don't see - 367690eVar allocation and expiration is controlled from Analytics. Now, if the user navigate to the Product page in the reporting you will only see event1 instance against Hom. Changing the traffic allocation percentage in an activity after activation can cause. ThanksDear 1982luca, 255 char limit is hard and we have to live with that for now. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. . . The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on. If we do, it poses concerns about the benefits of List Var and decide. Experience League. Changing the eVar allocation to the Hit level will give you the expected results. tl() calls in. Each eVar allocation and expiration is linked to a visitor profile, so to the visitor ID that is sent. The slot can be configured (like any other eVar) to fully customize its expiration and allocation settings. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding methods. Recently we noticed that we had 2 elements on that page calling the same evar #5 and as a consequence found the clash caused the data for only one of those elements to be picked up in the SiteCatalys. Live Stream data. Suppose a user goes to Page A. Also learn the difference between traffic and conversion variables and how they relate to conversion events. For more information, please visit the documentation. Adobe Analytics 2. Live Stream data. Die Frage wurde nicht beantwortet aber für den Leser wird das so dargestellt. The reason might be we are not sending this variable as s. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage1. evar 4, evar 5, evar 6, event 1, event 3. 3. A custom dimension that you can use in reporting. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront,. Sign In. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. Learn. Standard eVar allocation setting. _P, thanks for your reply. There is just a small percentage of these visits. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Attribution models use report time processing, which is only available in Analysis Workspace. - I think you're close, but I would expect slightly different numbers: In your sample/hypothetical session, you mixed page (s. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. I think the article that you referenced fail to explain the importance of expiration and allocation in Adobe Analytics data processing. . Value 2 = Module Location. In that way, your visitors would get set to that "SEA" Marketing Channel only whe. Click the desired tag. The eVar will expire only if the purchase event occurs. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. Types of data processing The data processing steps which are performed for Adobe Analytics and Customer Journey Analytics and the timing of those steps varies. As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if the eVar should use the first value it receives or the most recent value it receives, if multiple values. A custom dimension that you can use in reporting. When you need to put more than one value into an eVar (a conversion variable) at one time, what are you going to do? List variables to the rescue! In this video, learn how and why to configure and use list variables in Adobe Analytics. From the moment you change the expiration, the calculation changes at the Server Side, and thus. Here is what you woudl do: 1. Adobe Analytics. Even if you concatenate multiple eVars to capture in List Variable, the same will be truncated right? If you include a. Alexis, Could you please explain more about the " linear allocation "? Thanks. A custom dimension that you can use in reporting. Think of it as only s. License Metric. An eVar can be visit-based and function similarly to cookies. Check persistence of eVar on next Page in Workspace. Questions. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. An. 4/6/21 3:15:48 AM. Note: There is another eVar setting which can impact over user visit attribution to channel i. It always happens after the first time you enable Merchandising on an eVar. However, what remains a mystery to me is that how prop can have a different value if it is copied form eVar. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. I am wondering that how to find the eVar names that are already implemented in the Adobe analytics. jakubd16919587. Read real-world use cases of Experience Cloud products written by your peers The visits metric matches exactly with page url prop and evar but probably because I have the evar set as allocation most recent and expire after visit. Value 3 = Module Item Name. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led trainingProps can persist using any lookback window or attribution model, and eVar allocation/expiration settings are ignored. The difference is that a list prop sends in values and each value is within a prop variable scope, vs. Conversion variables (eVars) allow Adobe Analytics to attribute success events to specific variable values. Basically, external system is injecting data into AA by using API 1. Hey for you question "if we set the merchandised eVar with the add to cart binding event, a product is bound when add to cart happens. 01 last value in eVar) in reports. Learnawesome, so just to make sure I'm 100% clear on this. Most likely, you'll want to use an eVar if there's a need for persistence, if there isn't, a prop will do. It will remember previous referrer until it is overwrite by another referral. Any event is hit based, it does not persist after the hit. Create a site name/property dimension in Adobe Analytics. In the Marketing Processing Rules I use this evar123 eVar Allocation. User. . Hi Sarah, The article that you referenced seems to be confusing to be honest. Not sure if I am missing anything on how to use visit numbers. Each eVar allocation and expiration is linked to a visitor profile, so to the visitor ID that is sent. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. We would like to keep some of page attributes like Page Type , page vertical , Title for ‘on page’ click events . Courses Tutorials TutorialsAll expiration and allocation of eVars are done server side. if you set the prop and evar at the exact same pages, the same numbers will appear in the table using the visits metric. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites &. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Agarwal2609. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. Suddenly, you could segment data in real-time!. From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. Hi, any help with this is much appreciated. Sign In. Props can persist using any lookback window or attribution model, and eVar allocation/expiration settings are ignored. My evar123 is directly populated with the query string parameters via Adobe Tags. Normally I'd say there will be a very small amount of mismatch between the value and the. listX. Yes, your understanding is correct. "sea_campaign1_ad2". Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. The maximum length for this field is 100 bytes. I believe now that it has to do with some user browsers time settings which are incorrect. Documentation. I noticed that when we setup a eVar in the report suite Manager, we have the option for allocation: (most recent, original value or linear ), this depend on how we want to give credit to this eVar. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Even if you navigate to URL Y, eVar may carry forward adding Occurences, Pageviews etc. There is built-in support for "cid", but through javascript modifications or processing. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsHi Jennifer, Thanks for the above. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). In Analysis Workspace, open a project, then select the Plus icon next to the Metrics section in the left rail. Read real-world use cases of Experience Cloud products written by your peersA custom dimension that you can use in reporting. For these cases, allocation determines which variable v. Documentation. Values passed into eVar variables follow the user for a predetermined period of time. Could you please share your evar allocation settings so I could debug the issue? Regards, TMQuick links. Q9 What is eVar, Props, List props and Events in adobe analytics?. e. t() calls increment Page Views and s. Courses Tutorials Certification Events Instructor-led training View all learning options. This means that paths, participation and eVar allocation are all different between the main suite and the multi-suite tagged or Virtual Report Suite. t()) and link tracking (s. There is not a way to extend the limits of a given variable type, but since you are passing data into a custom traffic (prop) variable and hitting the 100 bytes limit; if you use a custom conversion (eVar) you have up to 255 bytes. Locate the desired dimension item. Assumption: we set different eVars (based on channel type) on each campaign visit. Correlated order id or cart id with this eVar. 4? Now I have these evars have been sent to the Datasource. 3K. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set.